I work with organisations that need marketing to become clearer, more focused and more commercially effective.

Over the past 24 years, I’ve worked across B2B technology, GovTech and regulated environments, supporting leadership teams through growth, pressure, change and transformation.

My work sits between strategy and delivery. Sometimes that means stepping in as a fractional marketing leader. Sometimes it’s helping simplify messaging, improve pipeline visibility or bring structure back into marketing. Increasingly, it also includes coaching leaders and teams navigating the reality behind growth and change.

What matters most to me is making marketing useful. Clear thinking, practical support and work that leads to better commercial outcomes..